By Alice Xie | 23 July 2025 | 0 Comments
Capture the $10B 2G/3G Sunset: CPE & MiFi Strategies for Telecom Brands
The $10B Network Sunset Opportunity
As of July 2025, 83 countries terminated 278 2G/3G networks, freeing 26% of spectrum. Critical opportunities:
Mandatory Replacement (e.g., Thailand's ban on 2G/3G device imports)
SMB & Home Scenarios (273M users need $50-$150 CPE)
Mobile Backup Demand (32% European SMBs seek 4G failover)

1. Strategic Markets & Product Fit
| Region | Policy Timeline | Our Solutions |
|---|---|---|
| Thailand | ▶ Non-4G devices banned since Jun 2025 | 4G Dual-Mode CPE (Cat6) |
| Europe | ▶ UK's last 3G shutdown on Aug 4 | 5G CPE + MiFi Kit: Primary coverage + battery backup for SMBs |
| Vietnam | ▶ 2028 sunset countdown | Budget Cat4 CPE: Wi-Fi 6 for 500㎡ rural homes |
Technical Adaptation:
Europe: Dynamic band aggregation (900/1800MHz)
Global: Unlocked USIM support
2. Profit-Driving Solutions with Existing Products
- A. SMB Network Backup
CPE Value: <3s failover, Dual-SIM redundancy
MiFi Synergy: Emergency power during outage
- B. Home Broadband Replacement
Key Tech:
| Feature | Our Solution | User Benefit |
|---|---|---|
| Whole-home coverage | Wi-Fi 6 Solution | 500㎡ rural coverage |
| Cost control | Cat4 CPE | $50-$80 price point |
| Carrier freedom | USIM slot + Auto-APN | Any local SIM works |

- C. Mobile Coverage Boost
MiFi Edge:
-
Battery backup: Sustains home networks during blackouts
-
CPE+MiFi bridge: Eliminates Wi-Fi dead zones
-
- 3. 3-Step Brand Dominance Strategy
- Step 1: Target High-Urgency Markets
-
Tools:
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Sunset Spectrum Whitepaper (Thailand 1800MHz/Europe 900MHz)
-
Emergency Kit Configurator (CPE+MiFi setup templates)
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- Step 2: Precision Product Matrix
-
Audience Flagship Product USP Telcos 5G NSA/SA CPE (Unisoc 510) 30% lower base station costs SMBs 4G Cat6 CPE + MiFi Pro Dual-device redundancy Home Users Cat4 CPE Basic Wi-Fi 6 at low price - Step 3: Software Edge
- Remote Management:
▶ Real-time signal dashboards
▶ Data usage alerts via API - Act Now:
▸ [Request CPE+MiFi Demo Kit]
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