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Capture the $10B 2G/3G Sunset: CPE & MiFi Strategies for Telecom Brands
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SmileMbb focuses on 4G and 5G communications technology, providing IoT products and services of 4G and 5G indoor and outdoor CPE, industrial gateway and portable MiFi.
By Alice Xie | 23 July 2025 | 0 Comments

Capture the $10B 2G/3G Sunset: CPE & MiFi Strategies for Telecom Brands

The $10B Network Sunset Opportunity

As of July 2025, 83 countries terminated 278 2G/3G networks, freeing 26% of spectrum. Critical opportunities:

  • Mandatory Replacement (e.g., Thailand's ban on 2G/3G device imports)

  • SMB & Home Scenarios (273M users need $50-$150 CPE)

  • Mobile Backup Demand (32% European SMBs seek 4G failover)



1. Strategic Markets & Product Fit

Region Policy Timeline Our Solutions
Thailand ▶ Non-4G devices banned since Jun 2025 4G Dual-Mode CPE (Cat6)
Europe ▶ UK's last 3G shutdown on Aug 4 5G CPE + MiFi Kit: Primary coverage + battery backup for SMBs
Vietnam ▶ 2028 sunset countdown Budget Cat4 CPE: Wi-Fi 6 for 500㎡ rural homes

 Technical Adaptation:

  • Europe: Dynamic band aggregation (900/1800MHz)

  • Global: Unlocked USIM support


2. Profit-Driving Solutions with Existing Products

  • A. SMB Network Backup 
Pain Point: 3G sunset causes POS/surveillance outages

CPE Value: <3s failover, Dual-SIM redundancy
MiFi Synergy: Emergency power during outage



  • B. Home Broadband Replacement

Key Tech:

Feature Our Solution User Benefit
Whole-home coverage Wi-Fi 6 Solution 500㎡ rural coverage
Cost control Cat4 CPE $50-$80 price point
Carrier freedom USIM slot + Auto-APN Any local SIM works


  • C. Mobile Coverage Boost

    MiFi Edge:

    • Battery backup: Sustains home networks during blackouts

    • CPE+MiFi bridge: Eliminates Wi-Fi dead zones


  • 3. 3-Step Brand Dominance Strategy
  • Step 1: Target High-Urgency Markets
  • Tools:

    • Sunset Spectrum Whitepaper (Thailand 1800MHz/Europe 900MHz)

    • Emergency Kit Configurator (CPE+MiFi setup templates)

  • Step 2: Precision Product Matrix
  • Audience Flagship Product USP
    Telcos 5G NSA/SA CPE (Unisoc 510) 30% lower base station costs
    SMBs 4G Cat6 CPE + MiFi Pro Dual-device redundancy
    Home Users Cat4 CPE Basic Wi-Fi 6 at low price
  • Step 3: Software Edge
  • Remote Management:
    ▶ Real-time signal dashboards
    ▶ Data usage alerts via API
  • Act Now:
    ▸ [Request CPE+MiFi Demo Kit]

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